Lucid Always On for Podcasters

Grow your podcast.
In other podcasts.

Your next listeners are already listening.

Lucid creates your 30-second promo and places it inside relevant podcasts. Introduce your show to people who already love listening.

Choose your package. Choose 4,000, 8,000 or 15,000 ad listens per paid monthly cycle.

Fixed monthly packages from $97. Promo included. No minimum downloads.

Growing with Lucid

A Lucid podcast promotion playing inside a podcast app
A quick introduction

Meet Lucid. Press play.

From listening to discovering

Hear your ad.
Find your show.

Give curious listeners a clear next step. From your promo to your podcast, on the app they already love.

The Midlife Mentors episode playing in Apple Podcasts inside a phone
One link. Their favourite podcast app.

  1. 01

    Your promo sparks their interest.

    Your ad plays in a matched podcast, inviting listeners to the link in the show notes.

  2. 02

    One link. A choice of apps.

    A link at the top of the episode notes opens your listening page. They choose Spotify, Apple Podcasts or another available platform.

  3. 03

    Your show, ready to follow.

    Listeners can open your show in their preferred app. You see tracked link clicks and click-through rates in your dashboard.

Available on supported placements. We’re rolling out link tracking across our podcast network. Opening in an app depends on the device and whether the app is installed.

Your campaign. Your control.

Follow your promo.
Stay in control.

See validated promo listens, tracked show-note clicks, and campaign progress. Manage your monthly subscription and future renewals from your dashboard.

Lucid podcaster report

Your month at a glance.

Illustrative data
Podcast campaignYour Podcast
Live
View placements Manage subscription

Subscription controls. Manage future monthly renewals from your dashboard. Already-paid delivery and your reporting remain available.

Allocated campaign ad listens
30,000
Across two paid monthly cycles
Delivered promo listens
25,000
Validated delivery so far
Tracked clicks
925
From show-note links
Click-through rate
3.7%
Clicks ÷ delivered promo listens

Delivery progress

Your campaign, moving forward.

Delivery updates as eligible promo listens are validated.

25,000 of 30,000 allocated83.3%
  1. Brief received
  2. Promo approved
  3. Delivering
  4. Final report

Response over time

Follow the clicks.

Cumulative tracked show-note clicks.

Illustrative dashboard. Campaign controls are shown as a preview; this is not a live campaign or performance forecast. Your monthly promo-listen estimate depends on the budget you choose in onboarding. Tracked clicks do not represent new followers or subscribers. Tracking is available on supported placements. Listeners who search for your show or follow it in their listening app may not appear in tracked clicks.

Listen to this section

From promo to tracked interest.

You decide what happens next

Your show. Your budget.
You’re in control.

Choose a fixed monthly package. Your subscription renews monthly until you cancel future renewals. Already-paid delivery remains available, and unfinished delivery carries forward.

Choose your package

How Lucid finds your listeners

Your show.
The right listeners.

Lucid studies your show, who it speaks to, and what other podcasts discuss. We look beyond broad categories to rank eligible shows by listener overlap before your promo runs.

Recent episodes
8
Alongside your RSS description.
Matching criteria
6
Across eligible shows.
Point fit score
100
To rank potential placements.

The matching process

Illustrative example
The podcast to grow

The Mid-Career GPS

Career growth, leadership, and professional development.

8 recent episodes + RSS profile

Then look for the overlap
Audience
Who listens.
Topics
What comes up.
Tone & format
How the show feels.
Geography
Where listeners are.
Commercial fit
What may prompt action.
Context & trust
Where your promo fits.

Relevant podcasts rise to the top.

Listen to this section

How we find your listeners.

Ranked by listener overlap

The right placements rise to the top.

Illustrative matches for The Mid-Career GPS.

01 · Strongest fit

94/100

UnCeiling You

Careers and professional growth

Strong overlap among professionals navigating career growth, workplace confidence, and sustainable leadership.

Potential listener overlap

Mid-career professionals, managers, coaches, and people-development leaders.

Match breakdown
Audience
96
Topics
94
Tone
91
02 · High fit

85/100

The Product Experience

Product leadership and teams

Leadership, team development, and sustainable-performance conversations create a relevant setting for discovery.

Potential listener overlap

Professionally engaged listeners interested in leadership, trust, and career progression.

Match breakdown
Audience
82
Topics
84
Tone
90
03 · Complementary fit

78/100

Unleashed Media

Media, people and ideas

An interview-led format and a professionally curious audience offer another route to discovery.

Potential listener overlap

Curious, growth-minded listeners who value thoughtful interviews and practical ideas.

Match breakdown
Audience
78
Topics
70
Tone
86

Example scores illustrate relative fit for this podcast. They do not predict new followers or subscribers. Actual placements depend on your show and available inventory; specific podcasts are not guaranteed.

Your show. A relevant audience.

Choose your package and see your estimated monthly promo listens in onboarding.

Choose your package

Your promo. Your way.

Your show.
Your sound.

Bring a finished promo you love, or let Lucid create one for you. Either way, you hear it and approve it before it reaches a listener.

Bring your own promo.

Send your finished 30-second MP3 or WAV. We review it and use the creative you already trust.

Let Lucid create it.

Script, voiceover, music, and final mix are included. You approve the finished promo before it runs.

Hear what’s possible.

Three real podcast promos created by Lucid.

Created by Lucid

UnCeiling You

with Natalie Luke, PhD

Created by Lucid

Women in the Middle

with Suzy Rosenstein

Created by Lucid

Rooted & Real

with Keenan Crowley

Nothing runs without your approval.

How Always On works

From your show
to its next audience.

You set the direction. Lucid handles the creative, matched placements, delivery, and reporting.

  1. Share your show.

    Tell us about your podcast and ideal listener. Choose your package and see your included monthly promo listens.

  2. Approve your promo.

    Supply your own audio or review the script and finished promo Lucid creates for you.

  3. Let Lucid take it live.

    We place your promo in matched podcasts and report delivery and supported link activity. Choose the monthly package that fits your show.

Ready when you are

From approved to on air.

Approved campaigns can launch within 48 hours, subject to suitable podcast inventory.

Choose your package

The Lucid Growth Loop

Grow your show.
Put earnings to work.

Promote your podcast through Lucid. Earn from relevant campaigns if your show qualifies. Use those earnings to help fund your next promotion.

01 · Always On

Grow your podcast.

Your 30-second promo runs inside relevant podcasts, introducing your show to people who already listen.

Your budget.See estimated monthly promo listens during onboarding.

Your promo Listener discovery

Your podcast in a Lucid player
Your podcast.
At the centre of the loop.

02 · Monetization

Earn from your show.

Make eligible inventory available for relevant campaigns. Lucid manages delivery, reporting, and payouts.

$135.45Verified earnings from one Lucid member.

Campaign delivery Earnings

Put earnings toward your next promotion.

Growth and monetization can work together. Choose how much to reinvest in reaching the next audience for your show.

The earnings figure is one member’s result, not a forecast. Monetization is subject to eligibility. Earnings are not guaranteed and vary with audience size, campaign availability, and completed delivery.

Free to apply

See if your show can earn.

Submit your podcast for monetization. Eligible shows can participate in both promotion and monetization through Lucid.

Apply to monetize
Listen to this section

How the Growth Loop works.

Lucid Podcast Advertising · Monthly packages

Choose your monthly package.

Choose a fixed monthly package. Audio production, relevant podcast placements and reporting are included.

Monthly plans renew until you cancel future renewals. Ad listens measure delivery of your advertisement, not guaranteed unique listeners, new followers, website visits or sales.

Compare plans, billing and what’s included ↗

Before you get started

Good questions.
Clear answers.

The details on your budget, your promo, and how Always On helps people discover your show.

Choose your package.

Promo production included.

Fixed monthly packages from $97.

Still have a question?

Ask Lucid
How do I choose my package?

Choose a monthly package during onboarding: 4,000 ad listens for $97 USD, 8,000 for $175 USD, or 15,000 for $300 USD, billed upfront each month. Audio production is included with every package. Compare pricing and billing.

What does a promo listen mean?

Lucid reports eligible, validated listens to your promo inside other podcasts. Promo listens may include repeat listeners; they are not a count of unique people. They do not represent new streams of your show, followers, or subscribers. Those outcomes are not guaranteed.

Which podcasts will carry my promo?

Lucid analyzes your show’s RSS profile and recent episodes, then looks for listener and editorial overlap across eligible podcasts. We select suitable placements from available inventory and list completed placements in your report. Specific named shows are not guaranteed.

Do I need to make my own promo?

No. Script, voice, music, and finished production are included. You review and approve the promo before it runs. If you already have a suitable 30-second MP3 or WAV, you can provide that instead.

How soon will my campaign run?

Once your promo is approved, Lucid aims to launch within 48 hours, subject to suitable podcast inventory. Delivery is spread across scheduled flights, and unfinished paid delivery carries forward.

Is Always On right for my podcast?

Your show needs to be published and publicly available, with a clear audience and somewhere listeners can follow it. There is no minimum download requirement to promote your podcast through Always On.

How does cancellation work?

Monthly subscriptions are billed upfront and renew until you cancel future renewals from your dashboard. Already-paid delivery remains available, and unfinished delivery carries forward.

Reuben Bester, founder of Lucid

Meet the founder

Nearly a decade.
Inside podcasting.

Before founding Lucid, I spent nearly a decade at We Edit Podcasts, working in audio editing, operations management and sales leadership.

I built Lucid to make it simpler for podcasters to reach new listeners, with promo production, podcast placement and delivery handled for you.

Reuben BesterFounder, Lucid

Connect on LinkedIn

Ready when you are

Let’s grow
your podcast.

Introduce your show to people who already love podcasts. Choose your package, approve your promo, and let Lucid handle the rest.

Choose your package

Choose 4,000, 8,000 or 15,000 ad listens per paid monthly cycle.

  • Promo production
  • Matched podcasts
  • Managed delivery
  • Clear reporting

Fixed monthly packages from $97. Audio production included.